ADRANTS vol. 2: Luky Me! Lomi

Now this is a commercial that's definitely targeted to women. Despite the obvious attempt at portraying Derek Ramsey as man's man (few words, gray apartment, rock music), his moans of pleasure right before his "few words" are a little disturbing for the male audience. Also, Derek Ramsey eating instant noodles? Not convincing. With that body I imagine he eats very little outside of protein shakes and probably dumbbells. In fact, in some shots, you can clearly see he's angry at the crew who forced him to eat instant noodles. Or is his face also too ripped to smile?

ADRANTS vol. 1: Greenwich

Note to all marketing and advertising people: Slapping on a "for men" label on your product does not automatically make your product more appealing for men. Especially on food. I would understand when shampoo or lotion or adult diapers have variants which say "for men" (along with "manly" colors like gray and dark blue), because these products don't normally appeal to men, and it may be considered unmanly if you buy these products. But food? Man hungry, man eat meat. The qualifier isn't necessary, and may cause the brand to be perceived as trying too hard, especially after showing scenes of men who like embracing other men, who also apparently likes pizza "for men". Using "cheesy" is actually a good idea, using it both figuratively and literally. Unfortunately it was ruined because someone in the marketing department had the brilliant idea of selling pizza using a strategy also used by beauty products.